ORGANIC MODERNISM EXPLAINED: THE DESIGN STYLE BEHIND SOJO
Understand the essence of Organic Modernism, Sojo’s signature design style, defined by raw textures, soft sculptural forms, brass accents, and natural earthy palettes. Learn how this warm, timeless aesthetic creates elevated, calming spaces that feel effortlessly luxurious.
PROJECT SPOTLIGHT: A VIEW FROM PARADISE
A refined interior project that celebrates texture, tone, and timeless sophistication. Featuring natural materials, soft layering, and a calm, organic aesthetic, this coastal residence embodies effortless modern living.
THE MOST COMMON MISTAKES SELLERS MAKE BEFORE STAGING (AND HOW TO AVOID THEM)
Discover the most common mistakes sellers make before staging a home and how to avoid them. Learn expert tips to maximise space, enhance presentation, and create a buyer-ready home that photographs beautifully and sells faster.
WARM LIGHT VS COOL LIGHT: HOW IT AFFECTS THE COLOUR ON YOUR WALLS
Diving into how warm vs cool lighting dramatically changes the way paint colours appear in your home. Learn how light temperature affects neutrals, whites, and textured finishes and how to choose the right lighting for a soft, cohesive, and beautifully elevated interior.
INTERIOR DESIGN: THE IMPACT OF TEXTURE ON THE LOOK AND FEEL OF A ROOM
Discover how texture transforms a room’s look and feel. Learn to layer materials, balance finishes, and create spaces that feel as good as they look.
VELVET, LINEN, LEATHER: WHAT DIFFERENT FABRICS SAY ABOUT PERSONALITY & MOOD
Explore how velvet, linen, and leather bring unique moods and personalities into interiors. From velvet’s luxury to linen’s relaxed charm and leather’s timeless strength, discover how fabrics shape the character of a home.
PROJECT SPOTLIGHT: NEW BUILD - WAIHEKE PARADISE
Discover our latest project - a modern coastal retreat on Waiheke Island, three years in the making. Crafted with natural materials, earthy tones, and seamless indoor-outdoor flow, this home celebrates timeless design, craftsmanship, and connection to nature.
PROJECT SPOTLIGHT | LATEST RETAIL SPACE - OUTSET
Discover how SOJO Design partnered with Outset to create a dynamic space that blends industrial grit with everyday comfort. From the polished concrete floors to the bespoke coffee bar and open bike workshop, this interior balances form, function, and community, celebrating movement, connection, and craft in every detail.
PROJECT SPOTLIGHT: ORGANIC MODERNISM WITH A PALM SPRINGS TOUCH
Explore SOJO Design’s Mellons Bay project, a modern organic interior defined by natural materials, layered textures, and a soft, tonal palette. A serene, tactile home that blends craftsmanship, comfort, and effortless sophistication.
PROJECT SPOTLIGHT: TRANSFORMING A COMMERCIAL SPACE IN AUCKLAND’S PRESTIGIOUS AON BUILDING
HOME STAGING: SOJO’S FINCH STREET STAGING TRANSFORMATION
From mid-century modern aesthetic design to lived-in warmth, see how Sojo’s staging brought a Finch Street townhouse in Western Springs to life.
INTERIOR DESIGN: VIENNA WOODS X SOJO - THE MONACO
THE PERSONALITY OF A CORNER: STYLING AWKWARD NOOKS AND SHARP ANGLES
Transform overlooked corners into captivating design moments. From sculptural furniture and layered textures to clever lighting and functional charm, discover how to turn awkward angles into intimate, stylish features that enrich your home.
HOME STAGING: HOW STAGING ADDED VALUE TO THIS PONSONBY NEW BUILD
Discover how tailored home staging turned a pristine new-build in Ponsonby into a lifestyle-driven showpiece.
HOME STAGING: FIRST IMPRESSIONS, LASTING IMPACT - RIDDELL ROAD STAGING REVEAL
Explore the latest Riddell Road Townhouses and see how expert home staging maximised light, scale, and liveability for instant buyer appeal.
INTERIOR DESIGN: FROM BEIGE TO BOLD - COLOUR TRENDS SHAPING HOMES
Discover 2025’s biggest colour trends—from rich jewel tones to earthy neutrals—and learn how to bring bold, modern palettes into your home with confidence.
INTERIOR DESIGN: TIMELESS VS TRENDY - HOW TO BALANCE CLASSIC STYLE WITH CURRENT LOOKS
Discover how to blend timeless design with the latest trends for a home that feels fresh yet enduring. Tips for balancing classic style with on-trend touches.
HOME STAGING: WHY HOME STAGING SELLS HOMES FASTER
Discover why home staging is proven to sell homes faster. Learn how staging creates lasting first impressions, attracts more buyers, and helps properties stand out in a competitive market.
HOW TO STYLE OPEN SHELVES WITHOUT CLUTTER: FOOLPROOF TIPS
Learn how to style open shelves like a pro without creating clutter. Discover 7 simple, stylish tips to create balanced, intentional, and beautiful shelf displays.
THE QUIET POWER OF RUGS: GROUNDING, ZONING AND STORYTELLING UNDERFOOT
Discover the quiet power of rugs in design. From grounding furniture and zoning open-plan spaces to layering textures and telling stories through pattern, learn how rugs transform a room from the ground up.