ORGANIC MODERNISM EXPLAINED: THE DESIGN STYLE BEHIND SOJO
Understand the essence of Organic Modernism, Sojo’s signature design style, defined by raw textures, soft sculptural forms, brass accents, and natural earthy palettes. Learn how this warm, timeless aesthetic creates elevated, calming spaces that feel effortlessly luxurious.
VELVET, LINEN, LEATHER: WHAT DIFFERENT FABRICS SAY ABOUT PERSONALITY & MOOD
Explore how velvet, linen, and leather bring unique moods and personalities into interiors. From velvet’s luxury to linen’s relaxed charm and leather’s timeless strength, discover how fabrics shape the character of a home.
PROJECT SPOTLIGHT: NEW BUILD - WAIHEKE PARADISE
Discover our latest project - a modern coastal retreat on Waiheke Island, three years in the making. Crafted with natural materials, earthy tones, and seamless indoor-outdoor flow, this home celebrates timeless design, craftsmanship, and connection to nature.
THE PERSONALITY OF A CORNER: STYLING AWKWARD NOOKS AND SHARP ANGLES
Transform overlooked corners into captivating design moments. From sculptural furniture and layered textures to clever lighting and functional charm, discover how to turn awkward angles into intimate, stylish features that enrich your home.
HOW TO STYLE OPEN SHELVES WITHOUT CLUTTER: FOOLPROOF TIPS
Learn how to style open shelves like a pro without creating clutter. Discover 7 simple, stylish tips to create balanced, intentional, and beautiful shelf displays.
THE QUIET POWER OF RUGS: GROUNDING, ZONING AND STORYTELLING UNDERFOOT
Discover the quiet power of rugs in design. From grounding furniture and zoning open-plan spaces to layering textures and telling stories through pattern, learn how rugs transform a room from the ground up.
IMPORTANT QUESTIONS FOR YOUR INTERIOR DESIGNER
Hiring an interior designer? Ask these 11 essential questions to ensure their style, process, and approach align with your vision—so your dream space becomes a reality.
INTERIOR DESIGN: BRINGING A QUAINT CBD TOWNHOUSE TO LIFE.
Step inside a beautifully curated CBD townhouse designed for comfort and calm. Discover how thoughtful design, natural tones, and personal touches turned a compact city space into a tranquil urban sanctuary.
TIPS FOR PERFECTLY ARRANGED SHELVING
Discover how to style shelves like a pro with Sojo’s expert tips—layer, balance, and personalise your bookshelves and kitchen shelves for a curated, functional, and beautiful look.
ENTRYWAY STYLING: FIRST IMPRESSIONS THAT WOW
Create a welcoming, polished entryway that makes a lasting first impression. Discover simple styling tips using console tables, lighting, rugs, and natural elements to elevate your space.
INTERIOR DESIGN: THE IMPORTANCE OF DEFINING YOUR VISION
Learn why defining your vision is key to a successful interior design project. Discover practical tips to clarify your style, streamline decisions, and create a cohesive, personalized space.
ELEVATING YOUR SPACE WITH THOUGHTFUL ILLUMINATION
Explore how thoughtful lighting transforms your home. Learn about lighting types, mood enhancement, energy efficiency, and design tips to create beautiful, functional interiors.
WABI-SABI VS MAXIMALISM: OPPOSITES THAT BOTH CELEBRATE IMPERFECTION
Discover how Wabi-Sabi and Maximalism—two seemingly opposite design styles—both embrace imperfection and authenticity. Learn how to blend earthy restraint with layered abundance for interiors that feel soulful and alive.
THE PATINA OF TIME: WHY AGING MATERIALS MAKE A HOME FEEL ALIVE
Discover the beauty of patina—how aging materials like timber, leather, brass, and stone bring authenticity, warmth, and soul to interiors. Learn why embracing imperfection makes a home feel alive and timeless.
TRENDS, TRENDS, TRENDS!
Discover 2024’s top interior design trends making a stylish comeback—from biophilic design and maximalism to vintage revival and warm neutrals. Get inspired to refresh your space with timeless charm and modern flair.