HOME STAGING: HOW STAGING ADDED VALUE TO THIS PONSONBY NEW BUILD
Ponsonby is known for its blend of heritage charm and contemporary design, and this brand-new townhouse development sits proudly in the heart of it all. While the architecture and finishes already offered strong appeal, our role was to transform the blank canvas into a home buyers could instantly connect with—boosting both marketability and perceived value.
The Brief
Property type: Brand-new luxury townhouse
Objective: Create a warm, liveable feel while showcasing the home’s high-end finishes and clever spatial design
Hukanui Development - Ponsonby, Auckland
Our Staging Strategy
1. Highlighting Architectural Strengths
This property had incredible features, rich timber cabinetry, striking brickwork, and a sculptural kitchen island, but without furniture, these details risked being overlooked. We selected pieces that complemented the architecture without competing with it:
Dining: A solid timber dining table with contemporary black chairs to echo the kitchen’s sleek joinery and contrast against the warm brick feature wall.
Main Living: Styled the built-in shelving to enhance flow and create a balanced, inviting atmosphere.
Bathrooms: Embraced minimal styling to complement the striking design, allowing these show-stopping spaces to take centre stage.
Textures: Marble, timber and brass to enhance the home’s premium finishes.
2. Defining Lifestyle Zones
Open-plan layouts are a selling point, but only when buyers can easily visualise how the space functions.
Living Area: A plush, tufted sofa in a soft neutral, paired with deep green accent chairs for a luxe yet inviting palette.
Outdoor Link: Positioned furniture to draw the eye to the indoor-outdoor flow, highlighting the sunlit terrace as a natural extension of the living area.
3. Creating Emotional Connection
Beyond practicality, staging is about making buyers feel at home.
Primary/Master Bedroom: Layers of soft, neutral bedding with tonal cushions, creating a serene retreat.
Bathrooms: Spa-like touches with appropriate accessories and fresh greenery.
Small Styling Moments: Curated books, sculptural vases, and organic accents that made each corner feel lived in, without being cluttered.
The Transformation
Before staging, this home was a pristine but impersonal space. After staging:
Rooms felt more spacious, as buyers could see proportion and layout in context.
Architectural features were amplified by complementary furniture and finishes.
The property’s marketing imagery captured warmth and lifestyle, not just walls and fixtures.
Sojo’s Final Thoughts:
Great architecture sets the stage, but it’s professional staging that tells the story. In Ponsonby’s high-demand market, this proves that thoughtful, tailored staging doesn’t just dress a property; it positions it for maximum impact and return.